Chicken Salad Chick

Objective:  Redesign and code an existing website.

Concept: Chicken Salad Chick’s current branding is very feminine and slightly overwhelming. My goal for this redesign was two-fold: create a gender-neutral design to broaden the company’s market audience and make the navigation and layouts simpler. I strived to maintain a sense of modern Southern charm through my own hand drawn type, type choice, and color palette. Replacing the girly background pattern with food imagery for this restaurant was key to making it appealing to both men and women. To this end, I utilized transparencies to optimize both readability of text and visibility of imagery.

Project created while attending Auburn University.